Hilton Launches New Spa Concept – eforea: spa at Hilton

Tonight I’m attending the launch event of the Hilton brand’s new spa concept – eforea: spa at Hilton. I love the Hilton brand, and when you add spa into the mix, it’s a match made in heaven for me.

The launch is being celebrated with a special performance by SEAL and other celebrities are scheduled to be on hand, including Tyson and Real Housewife of New York Bethenny Frankel, who will be signing books. I can’t wait to see who walks the blue carpet later tonight and hopefully send a few photos to Twitter.

When I initially arrived into Newark this afternoon, I was greeted by a nice driver who had a gift box with the new eforea: spa at Hilton logo – a blue butterfly. As I walked into the lobby of Hilton Short Hills to check in for the night, I had those blue butterflies flying around inside from the excitement of seeing the hotel entrance decked out in blue and white.

But enough about the fun and exciting launch event. The new spa concept offers something for everyone, no matter their spa experience preference.

Treatment Journeys – This traveling mama loves the concept of not just choosing an item off a menu, like in a restaurant, but of the entire spa experience. From Hilton:

“At the core of the eforea concept are three signature spa journeys that pair a therapeutic approach with transformative journeys of the senses.  The Essentials Journey features Kerstin Florian products along with a Signature Correcting Facial featuring Microcurrent technology. This unique treatment marries potent botanicals, cosmeceutical ingredients and advanced, non-invasive facelift technology. The Escape Journey is a set of holistic experiences fusing organic plant ingredients with traditional healing practices such as the Hilton Head-to-Toe Revitalization, an experience using products from the LI’TYA organic product line. Making men a priority, rather than an afterthought, Hilton created its custom Men’s Journey, a collection of goal driven treatments engineered for men including the Signature Body Repair with a heated bamboo massage created especially for Hilton. Each journey is comprised of a selection of face, body, and massage treatments with select add-in options.”

Why the Name? Hilton is an iconic brand with a reputation of classiness. The word eforea was created to provide a refreshing identity in a spa world that is often dominated by sameness. The signature icon of the butterfly? It symbolizes transformation of the soul and body.

I know the evening will be enjoyable, but I’m looking forward to learning a bit more about what makes this spa concept different from other brands. Currently, you won’t find much about eforea: spa at Hilton on their main site, but as this concept begins to debut around the world, I’ll be sure to keep you updated in case one of these new spas are developed at  Hilton Hotels and Resorts, DoubleTree, or an Embassy Suites near you.

To give you an inside glimpse of eforea: spa at Hilton, here’s the video introduction played for media on the way to the event: