GIANT BILLBOARD ON BROADWAY PROMOTES ‘FUN SHIP’ CRUISING FROM NEW YORK
This just arrived in my inbox and I wanted to share information about Carnival Cruise Lines‘ New York cruise offerings on the Carnival Miracle.
As part of its new Land vs. Sea marketing campaign, Carnival Cruise Lines has unveiled a massive billboard in Times Square that promotes the line’s new year-round departures from New York aboard the Carnival Miracle, which kick off in April.
Located at the corner of Broadway and 49th Street, the colorful billboard features a shot of a Carnival “Fun Ship” with the New York skyline on one side and an image of a tropical destination on the other.
A smaller billboard with the words “The Caribbean Is Closer Than You Think – Cruising from Midtown” – reflective of the Carnival Miracle’s eight-day Caribbean sailings from the Big Apple – is also featured.
The billboard is part of a new multi-channel campaign designed to promote the quality and value of “Fun Ship” cruising versus traditional land-based vacations. Created by the line’s advertising agency, Boston-based Arnold Worldwide, the multi-channel campaign began December 26, 2011, and blends national and regional executions across TV, out-of-home (billboards) and on-line media, all in an engaging and often-humorous way.
Carnival Miracle’s new year-round schedule from New York begins April 12, 2012, and encompasses three different eight-day Caribbean and Bahamas/Florida itineraries that feature some of the region’s most beautiful and popular destinations.