Hilton Hotels and Resorts Introduces new amenity line

I have a sordid secret – I’m one of those hotel bathroom amenity hoarders.

Who doesn’t love swanky and upscale mini bathroom amenities when traveling? They’re so cute. And so collectible. When I travel, I do use the in-room amenities available onsite, but if there is a bar of soap or bottle of shampoo left unopened, it’s totally going in my luggage as I pack for the flight back home. My overnight guests love it, as when they visit, I have a wide collection of hotel soaps and haircare products for them to choose from.

I know I’m not the only travel blogger or writer with this problem. After Hurricane Katrina, my travel writing friends from all over the globe sent me boxes and boxes of hotel amenities they had been hoarding so that I could deliver the goods to the Red Cross shelters in my area. But I digress. What really excited me this week was getting a sample of Hilton Hotels & Resorts new line of bath amenities from Peter Thomas Roth.

I opened the unexpected package and will admit that at first glance, I thought the packaging was geared toward the metrosexual business traveler. Then I opened the container of body wash to check out the scent. I immediately felt my mind refresh with the citrus aroma. It’s a rejuvenating body wash with moisturizing beads that made me feel like I was at a spa.

I’ve been using Peter Thomas Roth’s Mega-Rich^TM Shampoo, Conditioner, Body Wash and Body Lotion for a few days now, and my skin and hair feels nourished and soft and my mind feels uplifted. These products will only be available at Hilton Hotels & Resorts and online at HiltontoHome.com until they make their full retail debut in Fall 2011. Here’s the official word from Hilton Hotels & Resorts on where these new amenities can be found and also a chance for you to win some of these products:

MCLEAN, Va. and NEW YORK – A new bath amenity collection exclusively available at Hilton Hotels & Resorts includes six new products by Peter Thomas Roth. The iconic hotel brand worked closely with Peter Thomas Roth to develop the collection, which uses the breakthrough formulas that have earned Roth a dedicated following among beauty insiders and features vitamin-infused shampoo, conditioner, lotion, body wash and soaps, among other products. The line of body and hair care products includes the global introduction of Peter Thomas Roth’s Mega-Rich^TM Shampoo, Conditioner, Body Wash and Body Lotion, which will only be available at Hilton Hotels & Resorts until they make their full retail debut in Fall 2011, as well as a uniquely designed Massaging Body Bar that offers a spa-like experience from the hotel room.

“Travelers rely on us to provide a premium experience. This relationship pairs our global travel expertise with a major brand known for its cutting edge approach and provides Hilton guests with highly sought after products. We are particularly pleased that our guests are the first people to experience multiple new products from Peter Thomas Roth in advance of their retail debut,” said Dave Horton, global head, Hilton Hotels & Resorts.

The new amenities provide a luxury, spa-quality product that meets the range of beauty needs among travelers. Roth’s eponymous skin care brand combines ancient philosophies derived from European spas with 21^st century technological breakthroughs. Keeping global travelers top of mind, Hilton Hotels & Resorts worked closely with Roth to create a unique in-room collection created for Hilton, which includes:

• Mega-Rich^TM Shampoo – A vitamin-infused shampoo with Biotin B-7 Complex^TM and vitamins C, E & pro vitamin B5 for clean, nourished and healthy-looking hair (1 oz.)
• Mega-Rich^TM Conditioner – A vitamin-infused conditioner with a mega-luxe Biotin B-7 Complex^TM and vitamins C, E & pro vitamin B5 leaves hair soft, smooth and stylish (0.75 oz.)
• Mega-Rich^TM Body Lotion – Rich with vitamins C, E and pro vitamin B5 for softer, smoother and more nourished, moisturized skin (1 oz.)
• Mega-Rich^TM Body Wash – Uniquely formulated body wash that contains micro-beads with vitamins A, C & E and moisturizers that burst onto the skin leaving it clean, fresh and moisturized (1 oz.)
• Moisture Infusion Facial Bar – Gently cleanses the skin while delivering essential moisture (1.25 oz.)
• Massaging Bath Bar – Innovative massaging soap stimulates skin for a truly unique bathing experience (1.75 oz.)

The products are now in-room at approximately 300 Hilton properties in the Americas with more than 540 Hilton hotels in 76 countries expected to offer the products by December 2011.

“A passion for skin care is an integral part of my heritage – for generations, my family owned and operated Hungarian spa resorts. I am delighted that my products will be featured in Hilton Hotels & Resorts, the world’s most recognized hotel brand,” said Roth, CEO and founder of Peter Thomas Roth Clinical Skin Care and Diamond Elite Hilton HHonors^TM member. “As someone who travels frequently for business and pleasure, I know what a difference it makes to have products that help you to feel and look your best when you’re away from home. Hilton is synonymous with hotel and it is exciting for our company to be part of this journey with the Hilton guest.”

To extend the pampering beyond the hotel stay, starting today consumers can shop at www.hiltontohome.com, the Hilton Hotels & Resorts retail site, for full-size bottles of all products found in-room at Hilton. The site is the exclusive retailer for the new Peter Thomas Roth Mega-Rich^TM Shampoo and Conditioner through August 26, 2011.

Official Hilton Facebook (www.facebook.com/Hilton) and Twitter (www.twitter.com/HiltonOnline) channels are also celebrating the new bath amenities and offering fans discounts for Peter Thomas Roth purchases made atwww.hiltontohome.com for a limited time. Hilton kicks off its Peter Thomas Roth Global Scavenger Hunt today on its page on Facebook. The contest encourages guests to upload photos of the beauty products in unique settings during visits to Hilton properties around the world.* For example, photos of Peter Thomas Roth products poolside at Hilton Pattaya in Thailand or in a window overlooking the Puerto Madero at Hilton Buenos Aires in Argentina can be submitted into the giveaway for a chance to win deluxe Peter Thomas Roth products as the collection arrives at Hilton properties worldwide through 2011.

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open to legal residents of the United States and Canada (EXCLUDING QUEBEC) who are of the age of majority in their state/province and at least 18 years old.   Begins May 26, 2011 at 12:01a.m. ET and ends on July 22, 2011 at 11:59p.m. ET.  To enter, visit the Hilton Hotels & Resorts page on Facebook (www.facebook.com/hilton ), “Like” it, then access the Contest tab and follow the instructions to upload your photo and entry.  For official rules and prize description, visit www.facebook.com/hilton.   Sponsor:  Hilton Worldwide, Inc., 7930 Jones Branch Drive, McLean, VA 22102.