It seems that each year during the month of October, the color pink becomes more and more widely used to not only spread awareness about this devastating disease, but also to raise money for research. On my recent flight aboard Delta Air Lines, I noticed the flight attendants wearing pink dresses or pink tops as their uniform.
During the beverage service, an announcement was made that Delta Air Lines was collecting donations for breast cancer research and raising awareness in a variety of ways. This is the 6th year Delta has raised funds for the Breast Cancer Research Foundation, with over $2.5 Million being raised in the first five years.
If you’re flying Delta Air Lines, here are some ways you can support their mission.
Pink Lemonade: As in past years, Delta flight attendants will don limited-edition pink dresses and pink uniform accessories, and you can order pink lemonade onboard all flights with 100% of the proceeds going to the BCRF.
Jelly Beans! New this year is the opportunity to purchase BCRF-branded pink Jelly Belly ‘Sport Beans’ onboard.
Facebook: Starting Oct. 7, Facebook users can create their own virtual pink lemonade stand on Delta’s Facebook page to share their stories, honor loved ones and donate to the BCRF.
Text: Donate $5 to the BCRF by texting “DRINKPINK” to 27722 (standard text rates apply).
iPhone App! All this month users of Delta’s free iPhone app can help fight breast cancer. Each time a user downloads the app or uses it to check in for a flight, Delta will donate 100 miles to the BCRF, up to one million miles.